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    Emerald Downs partners with Merlino Bauer Media
    1/4/2013


           Off & running in the Longacres Mile, the Northwest's most famous race.

    EMERALD DOWNS ANNOUNCES PARTNERSHIP
    WITH MERLINO BAUER MEDIA

    AUBURN, Wash. (January 4, 2013) – Emerald Downs is pleased to announce a new partnership with Merlino Bauer Media, the award-winning media buying agency.

    The partnership, which begins immediately, is designed to gain additional media presence and exposure for Emerald Downs throughout Seattle-Tacoma and the Pacific Northwest.

    "Emerald Downs is pleased to be working with one of the top media buyers in the Seattle market,” said Emerald Downs Director of Marketing Sophia Mangalee. “The racetrack continues to deliver a high value, low cost entertainment option to the Seattle sports market and with Merlino Bauer's strategic approach to buying and planning we are on course for a big year in 2013."

    Located in Seattle, Merlino Bauer Media has a diverse list of clients that includes Crystal Mountain, Darigold, MultiCare Health System and Coinstar. In business 25 years, Merlino Bauer has won Mediaweek’s Media Plan of the Year an unprecedented three times in the last 10 years.

    “We are very pleased to partner with a Seattle icon like Emerald Downs in the great sport of Thoroughbred racing,” said Janice Merlino of Merlino Bauer. “Emerald Downs is a beautiful facility in a picturesque location, and its live racing season is held during our best weather months. It has a lot to offer.”

    Emerald Downs’ 2013 live racing season begins in mid-April and runs through September, with racing Friday, Saturday, Sunday and holidays.

    Established in 1996, Emerald Downs is a Thoroughbred racing facility and considered the gem of racing in the Pacific Northwest. The facility sees over 400,000 visitors a year, and according to Emerald Downs President Ron Crockett the track employs 240 people during non-racing season and 460 during live racing months. Thoroughbred racing in the State of Washington boast an economic impact of $253 million each year.

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