Coca-Cola Refreshments new at Emerald Downs
EMERALD DOWNS MAKES THE SWITCH!
TAPS COCA-COLA AS OFFICIAL SOFT DRINK
AUBURN, Wash., March 2,2012 – Thousands of fans are seated in the stands at Emerald Downs with an ice cold Coca-Cola in their hands as the horses and their jockeys thunder down the home stretch. It’s a perfect day at the races, and one that fans will be able to enjoy every time they visit Emerald Downs through a new association between the track and Coca-Cola Refreshments.
The multi-year exclusive beverage contract means that all sparkling beverages offered at Emerald Downs’ concession stands and vending machines will showcase the wide variety of brands offered by Coca-Cola. The deal commences immediately, just in time for the track’s 2012 season, which opens April 13 and continues through September 23.
The Northwest region’s premier horse racing venue will draw over 500,000 people for racing and other events in 2012.
"Nothing goes better with a day at the races at one of the region’s premier facilities than a refreshing Coca-Cola. Now when fans fill the seats at Emerald Downs, they’ll be able to enjoy the action on the track with their favorite sparkling beverage," said Alex Zigliara, Vice President of Sales, Coca-Cola Refreshments, "This partnership means Coca-Cola will be refreshing fans at this great home for thoroughbred racing for years to come."
Elements of the agreement include media, consumer engagement, retail promotions, sales rights, recycling, and on-site branding throughout this state-of-the art facility.
"We look forward to offering Coca-Cola products to our fans starting on April 13 when our season opens," said Adrian Buchan, marketing director for Emerald Downs. "Coke will also have a strong marketing presence throughout our facility, culminating in the $50,000 Coca-Cola Handicap on June 24."
This new partnership complements Coca-Cola programs and partnerships at other iconic venues throughout the Northwest and with local sports teams, including the Seattle Seahawks, Sounders FC, and the University of Washington.
About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
Contacts: Scarlett Foster-Moss,
Coca-Cola Refreshments (425) 990-2540 or firstname.lastname@example.org
Emerald Downs (253) 288-7719 or email@example.com